No Seasons Sport & Leisure

No Season is a travel, sport and beach leisure brand that focuses on content creation, travel, and clothing. The brand portrays a clean minimalist voice that finds inspiration from vintage surf culture. No Seasons advocates living a healthy life style, both physically and mentally, and seeks to help people live the perfect balance of sport and leisure. Though inherently a minimalistic brand, No Seasons is versatile, able to reach different audiences, because everyone wishes for an endless summer.

Client

DELIVERABLES

Brand Identity Visual Identitiy

Year

2024

Role

Branding - Creative Direction - Apparel Design

Design Direction/Inspiration

Minimalism. That was my initial inspiration. designs with simple, smooth lines that are straightforward and instantly recognizable. The challenge was finding a way to express minimalism in a unique way. These images served as inspiration, guiding me toward the logos you’ll see presented. The colors, shapes, and overall tone were key elements I wanted to capture. Within these images, you can see the pieces that helped shape the final design.

Next, we’ll dive into the Logo Concept. For No Seasons, I set out to create a visual identity that feels timeless yet fresh, capturing the spirit of endless summer while staying clean and minimal. The goal was to design a mark that is bold, versatile, and instantly recognizable , something that reflects the brand’s laid-back, beach-and-travel-inspired vibe while still feeling elevated and modern. This custom monogram and wordmark combination serves as the foundation of the brand’s identity, creating a cohesive look that stands out and leaves a lasting impression across all applications.

logo concepts

LOGO CONCEPTS

no seasons old logo

OLD LOGO

Color palette

This color palette was intentionally crafted to capture the relaxed, sun-soaked energy of No Seasons. Each color was chosen to evoke the feeling of an endless summer, warm, inviting, and easygoing, while still feeling fresh and modern. Together, these hues create a cohesive visual language that reflects the brand’s beach and travel inspiration and keeps the overall identity light, approachable, and timeless.

Next, we’ll take a look at the typography chosen for the No Seasons brand. Typography plays a key role in shaping how a brand is perceived, communicating tone, reinforcing identity, and creating consistency across all touchpoints. For this rebrand, we selected typefaces that reflect the brand’s relaxed, beach-and-travel-inspired vibe while maintaining clarity and versatility across both digital and print applications.

Next, we’ll take a look at the typography chosen for the KMAC brand. Typography plays a key role in shaping how a brand is perceived. It communicates tone, reinforces identity, and supports consistency across all touchpoints. For this rebrand, we selected typefaces that align with KMAC’s bold, professional presence in the construction industry while ensuring readability and versatility across both print and digital applications.