This collection showcases a range of apparel designs created throughout my career as a designer, highlighting my ability to merge creativity with market-ready execution. Each piece reflects a thoughtful approach to concept development, from initial sketches and typography exploration to color theory and final garment production. The work spans various styles and influences, streetwear, activewear, and lifestyle apparel, each tailored to resonate with its intended audience. Whether experimenting with bold graphic statements or refining minimal, timeless looks, these designs demonstrate a commitment to both aesthetic appeal and wearability, bringing ideas to life in a way that feels authentic, intentional, and trend-aware.
Client
Vintage Everything
DELIVERABLES
Creative Direction Art Direction Apparel Design Product Design
Year
2021
Role
Creative Direction
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
