A series of posters created within a 30 day time period. This was a fun creative excersice to help refine my skills, define and expand my creative voice, and to help fight creative burnout.
Client
93 & BYND
DELIVERABLES
30 Days of Posters - Visual Series
Year
2024-2025
Role
Creative Direction
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
