KMAC of The Carolinas
KMAC of The Carolinas
KMAC of The Carolinas
This rebrand was designed to bring KMACS’s visual identity into a more modern and impactful space. While staying true to their legacy of growth, quality, and integrity, the refreshed brand positions KMAC to stand out in a competitive market. Mikavelli Studio's goal is to clearly define KMAC's brand voice, elevate their presence, and visually distinguish KMAC as a leader in the construction industry.
This rebrand was designed to bring KMACS’s visual identity into a more modern and impactful space. While staying true to their legacy of growth, quality, and integrity, the refreshed brand positions KMAC to stand out in a competitive market. Mikavelli Studio's goal is to clearly define KMAC's brand voice, elevate their presence, and visually distinguish KMAC as a leader in the construction industry.
This rebrand was designed to bring KMACS’s visual identity into a more modern and impactful space. While staying true to their legacy of growth, quality, and integrity, the refreshed brand positions KMAC to stand out in a competitive market. Mikavelli Studio's goal is to clearly define KMAC's brand voice, elevate their presence, and visually distinguish KMAC as a leader in the construction industry.
Client
KMAC of The Carolinas
DELIVERABLES
Brand Identity Visual Identitiy Web Design
Year
Year
2025
2025
Role
Role
Creative Direction
Creative Direction
Website:
Website:
kmacnc.com (site going live soon!)
kmacnc.com (site going live soon!)
Design Direction/Inspiration
Design Direction/Inspiration
Design Direction/Inspiration
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
logo concepts
LOGO CONCEPTS
logo concepts
kmac old logo
KMAC OLD LOGO
kmac old logo
Color palette
Color palette
Color palette
This color palette was intentionally crafted to reflect the tone, materials, and energy of the construction industry. Together, these colors not only complement one another but also speak directly to the world KMAC operates in, bold, hands-on, and built to last.
This color palette was intentionally crafted to reflect the tone, materials, and energy of the construction industry. Together, these colors not only complement one another but also speak directly to the world KMAC operates in, bold, hands-on, and built to last.
This color palette was intentionally crafted to reflect the tone, materials, and energy of the construction industry. Together, these colors not only complement one another but also speak directly to the world KMAC operates in, bold, hands-on, and built to last.
Next, we’ll take a look at the typography chosen for the KMAC brand. Typography plays a key role in shaping how a brand is perceived. It communicates tone, reinforces identity, and supports consistency across all touchpoints.
For this rebrand, we selected typefaces that align with KMAC’s bold, professional presence in the construction industry while ensuring readability and versatility across both print and digital applications.
Next, we’ll take a look at the typography chosen for the KMAC brand. Typography plays a key role in shaping how a brand is perceived. It communicates tone, reinforces identity, and supports consistency across all touchpoints. For this rebrand, we selected typefaces that align with KMAC’s bold, professional presence in the construction industry while ensuring readability and versatility across both print and digital applications.
Next, we’ll take a look at the typography chosen for the KMAC brand. Typography plays a key role in shaping how a brand is perceived. It communicates tone, reinforces identity, and supports consistency across all touchpoints.
For this rebrand, we selected typefaces that align with KMAC’s bold, professional presence in the construction industry while ensuring readability and versatility across both print and digital applications.
Typography
Typography
Typography
Let'S bring your
vision to life
BASED IN charlotte,
north carolina
creative direction
motion graphics
Art Direction
Brand Strategy
3D Design
Web Design
apparel design
UX/UI Design
Let'S bring your
vision to life
BASED IN charlotte,
north carolina
creative direction
motion graphics
Art Direction
Brand Strategy
3D Design
Web Design
apparel design
UX/UI Design
Let'S bring your
vision to life
Projects
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Projects
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Projects
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Art Direction
Branding
Strategy
Web Design
Art Direction
Branding
Strategy
Web Design
Art Direction
Branding
Strategy
Web Design