This rebrand was designed to bring KMACS’s visual identity into a more modern and impactful space. While staying true to their legacy of growth, quality, and integrity, the refreshed brand positions KMAC to stand out in a competitive market. Mikavelli Studio's goal is to clearly define KMAC's brand voice, elevate their presence, and visually distinguish KMAC as a leader in the construction industry.
Client
KMAC of The Carolinas
DELIVERABLES
Brand Identity Visual Identity Web Design
Year
2025
Role
Creative Direction - Brand Identity - Motion Graphics
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
