No Season is a travel, sport, and beach leisure brand dedicated to content creation, exploration, and apparel. Rooted in a clean, minimalist aesthetic, the brand draws inspiration from the timeless appeal of vintage surf culture. No Season promotes a healthy, well-balanced lifestyle, nurturing both body and mind, and aims to help people discover the perfect harmony between sport and leisure. While inherently minimalistic, No Season is highly versatile, resonating with diverse audiences who all share the same desire: the feeling of an endless summer.
Client
No Seasons Sports & Leisure
DELIVERABLES
Creative Direction Visual Identity Clothing Collection Logo Design
Year
2025
Role
Creative Direction
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
