The Otter Investment App combines the power of social media with the world of online trading. It offers users a personalized timeline featuring companies and market trends tailored to their interests. Within the app, users can explore the investments of CEOs and professional traders, and see what their friends are buying and selling. Designed for beginner to intermediate traders, Otter provides a welcoming, accessible space to learn, share insights, and grow a portfolio with confidence.
Client
Otter Investment App
DELIVERABLES
Product Design Logo Design Art Direction Creative Direction UX/UI Design
Year
2023
Role
Creative Direction
For the brand direction, we drew inspiration from key competitors in your market, such as KENT, Quality Control Concrete, and other notable names in the commercial and multi-family sectors. We analyzed what made these brands stand out while also identifying areas where their visual identities could be improved. This approach allows KMAC to remain grounded in the construction industry while carving out a distinct and memorable presence in the market.
Next, we’ll dive into the Logo Concept. For this, I focused on creating a bold and distinctive 'K' that sets KMAC apart in the market while still honoring the company’s history. The goal was to craft a mark that feels strong, professional, and instantly recognizable, something that reflects both the legacy of your brand and its forward-thinking direction. This custom 'K' serves as the foundation of the visual identity and helps establish a lasting impression across all applications.
